
Last December, Jamie Lynn Spear, a sister of Britney Spears, announced that she became pregnant at the age of only 16. The father of the child is reported to be Casey Aldridge, a Jamie’s long time boyfriend for two years. The news of pregnancy was confirmed by Jamie herself on December 18, just passing a 12-week mark. This was supposedly a shock to her as she stated in OK! magazine, “I can’t say it was something I was planning to do right now.” However, she continued on to claim the responsibility of the situation by stating “But now that it’s in my lap and that it’s something I have to deal with, I’m looking forward to being the best mom I can be.” She plans to move to her child home of Louisiana, where she plans to raise the baby. Jamie was, until the recent incident, starring in the Nickelodeon television series Zoey 101
The coverage on this issue was fairly divided up between the entertainment magazine and general news. In entertainment-focused news, the issue was generally favorable to Jamie Lynn Spears, and in general news such as CNN and MSNBC, the issue was quite unfavorable. The coverage by OK! Magazine approach this issue most favorable by frequently quoting Jamie’s statements about taking responsibility, and her willingness to positively approach the issue. People’s magazine of the coverage was also lenient on the issue without much indications about social impacts and legal issues. On the other hand, CNN’s coverage was mostly negative, with the title “Jamie Lynn Pregnancy Raises Legal Questions.” The MSNBC was also quite negative by starting the article with “shock” and unwillingness of Jamie to reveal the issue in the beginning. Most of the photos did not indicate any favorable or unfavorable stance as the photo of the cover of OK! Magazine was mostly used.
The most used quotes were from Jamie herself except the coverage by CNN. In CNN’s coverage, since the approach was made in a legal perspective, prosecutors and lawmen were quoted the most. Other quotations were from her family and Nickelodeon’s statement saying “We respect Jamie Lynn’s decision to take responsibility in this sensitive and personal situation. We know this is a very difficult time for her and her family, and our primary concern right now is for Jamie Lynn’s well being.” In all of the coverages, there were no quotes from denouncing the celebrity’s action.
Most of the new coverage was favorable with CNN and MSNBC as exceptions, but even so, the unfavorable stances were not prevalently obvious. Some were neutral with succinct coverage of the story such as TMZ and Extra’s. The entertainment magazines generally portray this as a personal issue, but CNN and MSNBC portrayed this as more of a social issue.
Most of the blog posts were highly critical of the issue. There were many unfavorable views with name-calling and accusations as far as going to the whole spears family. The overwhelming comments were expectedly focusing on the issue of premature sex. Some of the blogs were rather neutral, and fewer are positive regarding the issue. In a blog in bestweekever.tv, the blog post was titled “An Argument In Support of Jamie Lynn Spears’ Pregnancy.” The photos associated were Jamie in her smiles with her sister Britney Spears giving her a hug.
Comparing the media coverages and blogs, most of the blogs were negative toward the child celebrity. Media coverages were mostly neutral or favorable. One thing similar is that the blogs and media coverages favorable are focused on the individual’s choice, and the negative perspective focus on the social issue.
In my opinion, the publicist did do a decent job of portraying Jamie. While reading many media coverages and blogs, I’ve been given the sense of empathy for her. Although I’ve always criticized teen pregnancy, Jamie’s responsible attitude that’s outside the publicists’ control also help me to feel less critical. The publicists emphasized this point by quoting frequently of her willingness to undergo this issue. In this situation, I would have done the same thing that the publicists have done.